Don’t Buy These SEO Services Any Longer!
It’s sometimes difficult to know what exactly to do when you’re trying to get your site ranked in the search engines. You’ll hear a lot of advice, some of it actually good, but how do you know what to listen to and what not?
The fact here is that what worked yesterday might not work now, and you really have no way of easily knowing that. All of these companies have vested interests, and providing you services is how they stay in business. You just need to make sure you’re not doing something that can hurt you, and possibly help.
So rather than raise the white flag of surrender, let’s have a look at 5 SEO services we know no longer work, so you don’t spend any of your precious marketing budget on them.
5 SEO Services to No Longer Buy
- Yelp, Yellow Pages and Yext – I’m wanting to say anything that begins with “Y”, but I can’t bring myself to include Yahoo. (Yet) All of these companies claim to help raise your local rankings in the search engines, but you can do what they do for free, and avoid the negatives associated with each. Yelp especially has run into many problems. Any review sites can easily fall from grace so beware. Automated directory listing services will actually delete your profiles when you stop paying. I love using directories and if they are done right you can take over a whole page of Google like I did for a client here.
2.Any search engine submission service – Most search engines, Google especially, PREFER to find your pages on their own by crawling them. Making sure you create relevant and timely content, and share it socially does all they want to do for you and more. Any easy way to do this is to make sure that you have a robots.txt file so the search engines can find you. You can also modify it to keep the search engines from indexing certain pages/
3.Spun content to create a gazillion pages – You’ve probably heard the phrase that Content is King, many kings would be good, right? Not so much. The practice of taking your articles or blog posts, spinning it, and submitting it all over the place was the basis for the recent Penguin update.
4.Link farms – Creating linkwheels and link pyramids worked like a charm for a long time. To succeed with this now, you need to be smarter than Google. The other strategy dujour is something called PBN’s or private blog networks. Ive seen sites who have used this strategy go to next to nothing for traffic
5.Buying backlinks – Purchasing backlinks, particularly run of site links, are easily discoverable by Google, who will slap your site hard. Today, getting legitimate backlinks is simpler than ever, so why risk it? You would be surprised at the amount of crappy backlinks people try to get by posting blog comments. To make things easier for you, I have deleted any comments for you to read that involve cheap rolex watches and discount Louis handbags and other male enhancements. You’re welcome 🙂